Restaurant Mural

I’ve been working on an identity for a restaurant, and one piece is a 37′x15′ wall graphic. Yes, those are feet. It is enormous, and getting the files ready involved pulling an all-nighter.  Read More

Identity moodboard

New project…here are some images that are inspiring the work!  Read More

Prototyping Potential Solutions

Prototyping Potential Solutions Why we do it: To figure out the best way to approach the ideal solution. This is the opportunity to work out a practical approach to our ideal solution. How we do it: Mockups, big-picture plans and rough graphics.  Read More

Envisioning the Solution

Envisioning the Solution Why it’s important: Coming up with the ideal solution at the beginning of the project frees us from being constrained by the practical. We describe the perfect solution, and worry about how to do it later. How we do it: Research, brainstorming, sketching, and imagining.  Read More

Defining the Problem

Defining the Problem Why it’s important: A specific, well-defined problem allows us to focus on what’s important and ignore the irrelevant. It also allows us to measure whether the final result is a good solution to our problem. A defined problem relieves us of the burden of “like.” Business problems aren’t solved by building solutions we like, but solutions that... Read More