For me at least, logo design is one of the most time and thought-intensive things I do. I’ve got to represent an organization with one mark that is both visually strong and technically flexible, as well as sell the client on the rationale.  This article on Freelance Switch is a great look into how a logo is designed, especially if you’re the client. My process is extremely similar, including the part about how I usually start off with WAY more logos than the client actually sees. The thing is, just because there are hundreds of variations I COULD create for a company, they’re not all going to be the best. My job is to weed out the weaklings and give the client several strong options to choose from. If you’ve ever wondered why a professional, unique logo design costs what it does, here’s your answer.